Three out of four people (74% of the adult population) in Germany read a newspaper every day, the Bundesverband Deutscher Zeitungsverleger (the Federation of German Publishers) reported today in Berlin.

The press was the most important source of advertising revenues (22,3%), even before TV (20,2%) in 2006. The industry turnover increased by 1,2% in comparison to year 2005. Local newspapers remain the most profitable business as they compete out of online and national newspapers reader market.

Source: Primaonline.it