Commenti a: Online editions are complementary http://mediamarket.wordpress.com/2007/08/17/online-editions-are-complementary/ Insider trading Fri, 10 Apr 2009 13:18:22 +0000 http://wordpress.com/ hourly 1 Di: Beatrice Ferrario http://mediamarket.wordpress.com/2007/08/17/online-editions-are-complementary/#comment-72 Beatrice Ferrario Tue, 21 Aug 2007 09:24:55 +0000 http://mediamarket.wordpress.com/2007/08/17/online-editions-are-complementary/#comment-72 The low quality of online newspapers is due to the fact that publishers and media managers don't invest in them. They have the impression of waisting money and losing print readers because they're giving the same content "for free". But it's not true. Just an example: The New York Times, one of the more conservative newspapers I know, has a huge website with respective online traffic. Do you think their readers stopped buying the print edition? No. The nytimes' reader profile in 1999 (sorry for old data) was an american citizen who visited the website 3.2 times a month for 40 minutes each session and lived outside New York City. The New York Times is a local newspaper and the fact that its online readers are outside New York area means its managers achieved their goal: gain new readers niches. The low quality of online newspapers is due to the fact that publishers and media managers don’t invest in them. They have the impression of waisting money and losing print readers because they’re giving the same content “for free”.
But it’s not true.

Just an example: The New York Times, one of the more conservative newspapers I know, has a huge website with respective online traffic. Do you think their readers stopped buying the print edition? No.

The nytimes’ reader profile in 1999 (sorry for old data) was an american citizen who visited the website 3.2 times a month for 40 minutes each session and lived outside New York City.

The New York Times is a local newspaper and the fact that its online readers are outside New York area means its managers achieved their goal: gain new readers niches.

]]> Di: marcello http://mediamarket.wordpress.com/2007/08/17/online-editions-are-complementary/#comment-71 marcello Tue, 21 Aug 2007 07:12:57 +0000 http://mediamarket.wordpress.com/2007/08/17/online-editions-are-complementary/#comment-71 Considering the actual quality of the online versions of some mainstream media (at least here in italy i.e. repubblica.it) blaming them for stealing readers from the printed versions is pretty pretentious and bordering on the offensive for the readers... M Considering the actual quality of the online versions of some mainstream media (at least here in italy i.e. repubblica.it) blaming them for stealing readers from the printed versions is pretty pretentious and bordering on the offensive for the readers…

M

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