10.22.07

Relativism in hits rating

Pubblicato su advertising, media, online a 5:15 pm di Beatrice Ferrario

An interesting article published on the New York Times reports on site hits: media companies internal count might differ hugely from the statistics provided by Nielsen/Netratings and ComScore. And these discrepancies might affect badly the development of online advertising.

10.02.07

New look for Corriere.it

Pubblicato su media, online a 11:38 am di Beatrice Ferrario

Il Corriere della Sera has totally renewed its web site: a new header design, the navigation bar on the top, more videocast updates and other web 2.0 tools make it similar to other important newspapers’ web sites (see the New York Times’s appearance).

The new version has just been implemented and still unstable (some sections are from the old version). Some readers are complaining because it’s still impossible to navigate through the pages of corriere.it on a PocketPc and other mobile devices, but Pratellesi has promised they are working on it.

Source: Marco Pratellesi (Corriere.it)