10.22.07
Relativism in hits rating
An interesting article published on the New York Times reports on site hits: media companies internal count might differ hugely from the statistics provided by Nielsen/Netratings and ComScore. And these discrepancies might affect badly the development of online advertising.
marcello detto,
Ottobre 23, 2007 a 8:35 am
I think the problem is that rating companies are still using an older paradigm to count and estimate visits: panels can be badly composed and are subject to different problems. Panels were a workable solution for technologies like tv and radio, where raw data isn’t available but with servers logging each and every single file provided to every single user analyzing and counting visits from raw data (i.e. server logs) would lead to more accurate estimates.
Marcello