Dissertation topic

Dear readers, I’m asking you some help with my thesis topic (master of science in media management). I’d like to write about the free paper market in Italy but I haven’t found the research question to follow yet. Do you have some suggestions? My intention is to investigate on a current topic, which might be of real interest for the media research community.

Some ideas I came up with:

- the free press business model (a case history) - a bit too old as a topic

- the free press reader profile (why is he a valuable target for advertisers? Was he a non-reader? Does he read also paid newspapers?) - few data I think

- the role of the marketing department in a free daily

Thank you for your comments.