City asks readers to pay

marzo 23, 2009

City asks readers to pay

City, one of the major players in italian free papers market is selling cooking manuals in the streets for € 2,00. City branded hand distributors in a cook’s suit are handing out the books downtown and at the main train/metro stations twice a day, in the morning and in the afternoon, for 4 weeks.

The publisher, Rcs Mediagroup, has succeded in taking advantage of its well-known business, supplements and side-products, which were sold together with the copy of a paid for newspaper, at least before today.

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