City, one of the major players in italian free papers market is selling cooking manuals in the streets for € 2,00. City branded hand distributors in a cook’s suit are handing out the books downtown and at the main train/metro stations twice a day, in the morning and in the afternoon, for 4 weeks.

The publisher, Rcs Mediagroup, has succeded in taking advantage of its well-known business, supplements and side-products, which were sold together with the copy of a paid for newspaper, at least before today.