10.22.07
Relativism in hits rating
An interesting article published on the New York Times reports on site hits: media companies internal count might differ hugely from the statistics provided by Nielsen/Netratings and ComScore. And these discrepancies might affect badly the development of online advertising.
09.18.07
N.Y.Times online to give up charges
After two years of charging for access to some parts of its website, The New York Times decided to provide its digital content for free. The reasons are simple: on one hand the readers are less and less willing to pay for online content (and most of them have already given up buying the newspaper), on the other hand advertising expenditure on the net is increasing and revenues from this source appear to be more consistent than the few the TimeSelect program brought in the Times in two years.
07.03.07
Press industry is growing in Germany
Three out of four people (74% of the adult population) in Germany read a newspaper every day, the Bundesverband Deutscher Zeitungsverleger (the Federation of German Publishers) reported today in Berlin.
The press was the most important source of advertising revenues (22,3%), even before TV (20,2%) in 2006. The industry turnover increased by 1,2% in comparison to year 2005. Local newspapers remain the most profitable business as they compete out of online and national newspapers reader market.
Source: Primaonline.it
06.27.07
RCS, adv revenues to grow
The advertising revenues for RCS mediagroup (Rizzoli Corriere della Sera) are expected to increase by 4-5% for the first semester of this year, the CEO Flavio Bondi said today at the meeting of UPA (Utenti Pubblicità Associati), the association representing the interests of the companies who invest in advertising.
Source: Reuters Italia
05.27.07
Pubblicità, vincono freepress e online
Secondo Nielsen Media Research, nel trimestre gennaio-marzo 2007 gli investimenti pubblicitari nella freepress (Metro, Leggo, City, 24 Minuti) hanno raggiunto un fatturato di oltre 22 milioni di euro, pari al 5% della spesa pubblicitaria per i quotidiani a pagamento.
La stampa ha registrato globalmente un aumento del 5,1% rispetto al primo trimestre del 2006. Gli investimenti nei quotidiani sono aumentati del 7,7%. I periodici riportano invece solo una leggera crescita (+0,9%). In calo tv (-4,7%) e radio (-3,5%). Internet esplode con un aumento del 44,2%.
