03.23.09
City asks readers to pay
City, one of the major players in italian free papers market is selling cooking manuals in the streets for € 2,00. City branded hand distributors in a cook’s suit are handing out the books downtown and at the main train/metro stations twice a day, in the morning and in the afternoon, for 4 weeks.
The publisher, Rcs Mediagroup, has succeded in taking advantage of its well-known business, supplements and side-products, which were sold together with the copy of a paid for newspaper, at least before today.
12.30.07
Dissertation topic
Dear readers, I’m asking you some help with my thesis topic (master of science in media management). I’d like to write about the free paper market in Italy but I haven’t found the research question to follow yet. Do you have some suggestions? My intention is to investigate on a current topic, which might be of real interest for the media research community.
Some ideas I came up with:
- the free press business model (a case history) – a bit too old as a topic
- the free press reader profile (why is he a valuable target for advertisers? Was he a non-reader? Does he read also paid newspapers?) – few data I think
- the role of the marketing department in a free daily
Thank you for your comments.
09.05.07
E-Polis is back… in telecommute mode!
The new publisher of E-Polis, Alberto Rigotti, has decided to bring back the title on the editorial market, introducing an innovation: no more newrooms, the editors will work at home (pc and mobile granted as benefits).
The publisher presented the solution as a plus for his employees (not caring about law and contract infringments):
“The journalist is one dimension of our project for whom we would like to do more. Journalism has gone through a gene mutation due to many factors, not only the technological ones, and great possibilities are opening up: the journalist is becoming a knowledge vehicle and not only an information vehicle. The idea is provide the conditions to our reporters to participate in the editorial tasks, also the paging ones, everywhere they are”.
Congratulations for recognizing the digital revolution affected also journalism in 2007! Concerning the knowledge stuff, it’s a pathetic attempt to gild the pill: no newsrooms means cutting editorial costs. The publisher might have no money (again??) or be simply trying to rise revenues, anyway that’s not a good re-start…
08.04.07
El País for free
New distribution strategy for the Spanish national paid daily: readers can find free copies of the morning edition in Madrid, at the cinema Kiniépolis. The circulation war with El Mundo has just begun.
Source: PRNoticias
07.21.07
E-Polis suspended publication
E-Polis, an italian free paper, has suspended publication until an undetermined date. The measure is due to a difficult deal to reach between the publisher, Nicola Grauso, and the printmaker, concerning the recapitalization of the daily.
07.11.07
20 minutos leader in Spain
20 minutos is the most read free paper in Spain, with 2.373.000 daily readers, dispite loosing 11.000 in the first quarter of the year. Qué!, Metro Directo and ADN follow, with 1.883.000, 1.685.000 and 153.000 readers, respectively.
20 minutos is reporting a loss compared to the last quarter of 2006. While Qué! and ADN appear stable, Metro is the free daily which grew most from november 2006, gaining 116.000 readers solely in this quarter. Metro’s growth is probably due to the recent layout restyling and the changes in the distribution policy.
Source: PRnoticias
06.27.07
20 minuten aumenta la tiratura
Il quotidiano gratuito 20 minuten è pronto quasi a quintuplicare la sua attuale tiratura, arrivando dalle 120.000 copie alle 550.000.
Che sia la risposta alla nascita di .ch?
Fonte: persoenlich.com
Nasce .ch, la nuova freepress svizzera
Mancano 84 giorni 0 ore e 2 minuti al lancio di Punkt.ch (Punto.ch), una nuova freepress che entrerà nel mercato svizzero il prossimo settembre. Disponibile in cinque diverse edizioni per le città di Zurigo, Berna, Basilea, Lucerna e San Gallo, Punkt.ch avrà una diffusione inziale di 425.000 copie. La distribuzione sarà divisa tra la consegna a domicilio, i consueti strilloni e i trasporti pubblici. La redazione sarà composta da 38 giornalisti. L’obiettivo dell’ideatore del progetto Sacha Wigdorovits, ex direttore di Blick e fondatore di 20 minuten, è quello di creare un freepaper di qualità, rivolto al target 19-59 anni.
Fonte: newspaperinnovation.com
06.04.07
L’ultimo mese di “CASH”
Il settimanale svizzero CASH, sul mercato dal 1989, chiuderà a fine mese. L’editore Ringier punta sul progetto multimediale dedicato alla finanza, che comprende la freepress CASH Daily (100.000 copie di tiratura e più di 26.000 iscritti al live paper), web tv, i servizi mobile e podcast audio-video. Il gruppo Cash sembra voler abbandonare l’ormai poco redditizia carta stampata a pagamento, per continuare sulla strada dell’innovazione attraverso una strategia multicanale.
05.27.07
Pubblicità, vincono freepress e online
Secondo Nielsen Media Research, nel trimestre gennaio-marzo 2007 gli investimenti pubblicitari nella freepress (Metro, Leggo, City, 24 Minuti) hanno raggiunto un fatturato di oltre 22 milioni di euro, pari al 5% della spesa pubblicitaria per i quotidiani a pagamento.
La stampa ha registrato globalmente un aumento del 5,1% rispetto al primo trimestre del 2006. Gli investimenti nei quotidiani sono aumentati del 7,7%. I periodici riportano invece solo una leggera crescita (+0,9%). In calo tv (-4,7%) e radio (-3,5%). Internet esplode con un aumento del 44,2%.
