12.30.07
Dissertation topic
Dear readers, I’m asking you some help with my thesis topic (master of science in media management). I’d like to write about the free paper market in Italy but I haven’t found the research question to follow yet. Do you have some suggestions? My intention is to investigate on a current topic, which might be of real interest for the media research community.
Some ideas I came up with:
- the free press business model (a case history) – a bit too old as a topic
- the free press reader profile (why is he a valuable target for advertisers? Was he a non-reader? Does he read also paid newspapers?) – few data I think
- the role of the marketing department in a free daily
Thank you for your comments.
09.26.07
What consumers want from online news
News consumers are keen on “brand promiscuity”, their favourite information platforms are television and the Internet and usefulness, timeliness and easyness in getting news appear to be more important than quality and accuracy. These are the basic findings of the McKinsey Quarterly reasearch about online readers.
Media companies should be aware that the reader’s behaviour is changing: as he prefers relying on a variety of different sources, he appreciates quick and targeted informations, some solutions could be to offer multisource aggregators directly from a newspaper’s website, to thighten links and partnership with local institutions and within the different media companies, to invest in the development of new products for unsatisfied niches.
08.17.07
Online editions are complementary
According to a research of the Audit Bureau of Circulations, online editions of english newspapers don’t cannibalize the copies sold at the newsstands. The reader appear to go online to know more about what he has already read in the print edition, instead.
ABC’s data show that the majority of the unique users of the online edition of the Times come from abroad. Only 33% of users are from UK.
Source: PRnoticias
ps: I couldn’t find the entire study. If you can, please link it in a comment. Thanks!
I think it’s time for publisher to stop blaming readers for going online instead of buying their copy, and start investing in crossmedia to gain new readers. Online editions are not second class editorial products! Especially, if they benefit of high quality and accuracy that belogs to the ‘editorial giants’…
05.20.07
Lo stato dei media nel 2007
E’ online la quarta edizione del report annuale sullo stato del giornalismo americano. Per ogni tipologia di medium (quotidiani, settimanali, online, tv via cavo locale e nazionale, radio…) sono indicati nel dettaglio l’audience, gli assetti proprietari, il quadro economico, corredati da grafici e tabelle.
Segnalo tra le cose più interessanti Digital Journalism, a Topography, un’analisi quantitativa dei siti web di alcuni dei più importanti giornali americani.
